Wayzgoose (noun): a printer’s annual outing or entertainment (Merriam-Webster).
As a jab at the unfamiliar term, these ads for a fictitious wayzgoose event feature a wayzgoose goose as their mascot. Meanwhile, the terms “print,” “font,” and “typography” are used as a background pattern to hint at the true subject of the event.

Wayzgoose goose sketch

Wayzgoose goose illustration

Wayzgoose event banner ad

Wayzgoose event skyscraper ad

Wayzgoose event box ad

Wayzgoose ad environment mockup