Wayzgoose (noun): a printer’s annual outing or entertainment (Merriam-Webster).
As a jab at the unfamiliar term, these ads for a fictitious wayzgoose event feature a wayzgoose goose as their mascot. Meanwhile, the terms “print,” “font,” and “typography” are used as a background pattern to hint at the true subject of the event.
sketch of a goose wearing a top hat and monocle

Wayzgoose goose sketch

illustration of a goose wearing a top hat and monocle

Wayzgoose goose illustration

 

Wayzgoose event banner ad

Wayzgoose event banner ad

Wayzgoose event skyscraper ad

Wayzgoose event skyscraper ad

Wayzgoose event box ad

Wayzgoose event box ad

 

Wayzgoose ad environment mockup

Wayzgoose ad environment mockup

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